Amazon has come out with a new commercial for the Kindle line, and it hopes to entice consumers by focusing on the Kindle line’s greatest strength: its price point.
The new Amazon Kindle commercial focuses on two aspects of the Kindle line, as a man asks a woman about her Kindle. First, the commercial mentions an long-standing selling point of the Kindle, which is the e-ink technology that allows users to read ebooks in the sun. The second aspect it focuses on is that the Kindle line is a cheaper alternative to Apple’s iPad, with the commercial focusing on how one can get three Kindles (two Kindle Fires and a Kindle Touch in this case) for less than the price of a standard iPad.
Time for some math. At $199 a piece for two Kindle Fires and $79 for the Kindle Touch, that totals $477. The iPad, in comparison, starts at $499. It’s a sly move by Amazon to use the iPad’s popularity in its marketing. Let’s just see how well it turns out for them.
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